Samsung and Google shakes hands for Mobile Phone Deal

Cooperation ensures quick and easy access to Google^TM search, Google Maps^TM for mobile, and a fast, new Gmail^TM application for Samsung enthusiasts worldwide

Seoul, Korea and Las Vegas (Consumer Electronics Show) - January 8, 2007 - Samsung, a leading provider and innovator of mobile phones, and Google Inc. today announced a global cooperation to enable mobile phone users worldwide with quick and easy access to Google^TM products and services - directly from their Samsung mobile phones.

Samsung mobile phones equipped with Google^TM applications will enable consumers to search information, find locations, and manage their email on the move. Samsung's mobile phones offer today's latest technologies with unique applications and mobile designs. Now, the combination of Google^TM applications and Samsung's advanced mobile devices represents two companies' dedication to offering a hassle-free mobile Internet experience for consumers world-wide.

Beginning in early 2007, selected Samsung phones will be provided with a range of Google^TM products and services aimed to create a more dynamic user experience, including:

• Google^TM search: Samsung handsets will include a Google^TM icon in the application menu, providing users with one-click access to Google^TM search
• Google Maps^TM for mobile: Also featured on Samsung handsets will be Google Maps^TM for mobile, an application that enables users to view maps and satellite imagery, find local businesses, and get driving directions when they're on the go
• Gmail^TM: Gmail^TM for mobile devices, a new application that brings more speed, convenience, and functionality to the mobile Gmail^TM experience, will also be available on Samsung handsets

Samsung has already launched, the Ultra Edition 13.8 (SGH-Z720), its first mobile handset installed with Google^TM mobile search and Gmail^TM services. The slim 3G Z720 is only 13.8mm in thinness, is HSDPA ready, and comes with a 3-megapixel camera, MP3 Player, and Bluetooth connectivity. The HSDPA connectivity combined with embedded an Internet browser and Google^TM mobile services will provide users with a rich mobile Internet experience. Future models will also be Google-ready as consumers continue to demand trouble-free mobile Internet access. Consumers will enjoy and appreciate Samsung's simple-to-use user interface and Google's familiarity for an effortless mobile Internet experience

"We are very thrilled to introduce Samsung mobiles with one-click access to Google services. Our cooperation with Google exemplifies our commitment to leading the evolution from the fixed-Internet era to a mobile Internet era and ushering in a ubiquitous world where mobile enables our consumers to access information about anything, anywhere, anytime," said Kitae Lee, President of Samsung's Telecommunication Network Business. "Samsung and Google will enhance users' mobile experience with a powerful, yet easy-to-use handset with simple access to information and personal management."

"Google is dedicated to providing users around the world with easier access information and services when they are mobile. Working with an industry leader like Samsung is a great way to accomplish that," said Deep Nishar, director of wireless products and strategy for Google Inc. "Improving the mobile user experience is of paramount importance to both Samsung and Google, and by working together we'll be able to bring the power, functionality, and convenience of Google^TM search, Google Maps^TM for mobile, and Gmail^TM for mobile devices to millions of Samsung users across the globe."

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.

Google, Google Maps, and Gmail are trademarks of Google Inc.